Senior Digital Marketing Manager

Bengaluru, Karnataka, India Full-time

Who are we

Payjo is the Leading AI Banking Platform that redefines how banking is done in the soon-to-be AI First World.

In a matter of just over a year since launch, we are already powering some of the top banks worldwide. We are super proud of our world-class team solving the toughest problems towards empowering society to achieve financial freedom.

The founding team brings over 25 years of experience in running several AI & Fintech companies with over $50M in revenue.

 

What you will be doing?

 
As a Senior Digital Marketing Manager, you'll develop, implement, track and optimize our digital marketing campaigns across all digital channels.
 
You will have a strong grasp of current marketing tools and strategies and be able to conceptualize and execute integrated digital marketing campaigns. You'll work with the sales and marketing team, supporting teams (such as content, design, etc), and vendors to launch campaigns on time and on budget.
 
This role will focus primarily on generating targeted leads and nurturing them to qualified sales leads. 
 
What are your responsibilities?
 
Plan and execute all digital marketing (SEO/SEM, SMM, marketing database, email and display advertising) campaigns
Maintain and expand our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize website user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Optimize conversion points and marketing funnel
Collaborate with marketing agencies and vendors
 
Who will be the right fit?
 
Masters degree in marketing or related field
7+ years of relevant B2B corporate or digital marketing excellence
Past experience as manager or senior manager of digital marketing at leading cloud computing or SaaS companies
Deep understanding of any one of Drip, Active Campaign, Marketo or Salesforce
Experience working on CMS and blogging tools such as Wordpress or Hubspot
Demonstrated ability to develop and execute compelling, highly effective digital marketing campaigns
Data-driven digital marketing experience
Excellent knowledge of B2B marketing processes, measurement, and best practices
Experience developing and operating company websites
High energy individual with entrepreneurial spirit
 
This is a hands-on role – while we are looking for a leader, you will also roll up your sleeves and get dirty executing. You need to be both a marketer and a technologist.

Apply for this opening at http://joinpayjo.recruiterbox.com/jobs/fk01m9i?apply=true